Whiffle & Hum Flower Farm
Identity & Merchandise Design
Whiffle & Hum is a local flower farm that approached us with a clear vision to take her dreams and share it with her community. She is a farmer and florist that started her company with the idea that everyone should be able to have fresh flowers on their table to bring them joy amongst the chaos. With this vision, the founder Lee Anne, requested a full identity design package as well as stationary, (business cards, stickers, signage etc...) and merchandise.
With a soft, whimsical feel, her cottage garden inspired vision came to life through Whiffle & Hum’s custom colour system, typography system, logo and imagery. This is a client we do additional photography for so her marketing and advertisement is one hundred person custom to her farm.
This remains an ongoing client we have built a lasting relationship with. Graphic design allows the ability to work with amazing like-minded people and work as a team to help turn someone’s dreams into reality.
Photography By: Mansueti Studios
Identity & Merchandise Design
Whiffle & Hum Flower Farm is a client that we created an identity for from start to finish. Beginning with their logo, colour palette & typography and carrying it all the way to stationary and merchandise.
Colour Palette
Whiffle & Hum has a vintage feel so their colour palette was inspired by cottage gardens with a dusty pink, deep green and creamy beige.
Whiffle & Hum Identity
Typography
To pair with their already established logo, we set a typography system for them to use on all related design work. The system consists of:
Wild Honey: Used for the logo, and any other large headings.
Tangier: Used for all subheadings & accent text.
Sofia Pro: Used for all body copy and small text.
Photography By: Mansueti Studios
Identity & Merchandise Design
Logotype
Behind the Logo
The logo design for Whiffle & Hum Flower Farm is simple and classic while still showing the brands personality. The official logo is a logotype featuring the name of the farm and a small additional graphic of the farms signature flower, the sweet pea.
Identity & Merchandise Design
Business Cards
Identity & Merchandise Design
Banner/Signage
Identity & Merchandise Design