Strangers Hotel & Spa is a fictional hotel created as a branch of Strangers Studios with a vision to start a print-based merchandise line of high-quality goods. Before beginning the merchandise design, we ensured the brand had an established identity. Strangers Hotel & Spa is a chic, modern brand that wants to be set apart from the largely saturated market. Their target audience is all genders from ages 16-50 (but they accept all love with love). The graphics created are playful yet sophisticated illustrations paired with stylish typography. Their goal is to not only create a hotel space that welcomes all, but also to have a line of products that people can shop and bring into their own lives. These designs were all created solo by me, with thorough attention to detail and storytelling. Printed products include tote bags, mugs, self care products, etc.