Pratt norman LLPLogo & Stationary Design
Pratt Norman LLP is a fictional boutique entertainment and media law firm. They represent a wide range of clients throughout North America and abroad. They offer expert legal services to many clients in the entertainment industry. Their main audience is production companies, artists and new media pioneers. As a brand, Pratt Norman LLP is hard-working, smart, modern, and stylish.
Pratt Norman tasked us with created a full brand identity as well as a stationary set (business cards, letterhead and pocket folder). Within this package, we created a colour system, typography system, and a logo. It was vital to create these designs ensuring they speak clearly to the brands personality to set them apart from other entertainment law firms.
With unique colours, distinct fonts and stylish stationary design, Pratt Norman LLP is not your ordinary law firm.
2023 Fictional Project
Logo & Stationary Design
Pratt Norman Identity
Colour Palette
The colour palette is made up of fun, lively orange, and calming teal with pops of black and white for contrast. The orange brings elements of energy and creativity, and the teal represents open communication and clarity of thought.
Typography
To pair with their already established logo, we set a typography system for them to use on all related design work. The system consists of:
Neue Haas Grotesk Display Pro: Used for all body copy and smaller titles.
Sneakers Script: Used for all large headings.
2023 Fictional Project
Logo & Stationary Design
Logotype
Behind the Logo
The brand logo focuses on the company’s values and personality of being hard-working, modern and smart. This logo was designed intentionally with bold lines and a structured linear feel. It has two elements: The word mark and the partnering graphic. This allows for the logo to change and grow with the brand and also be interchangeable from a horizontal logo to a vertical logo. The block graphic was inspired by the idea of building blocks and the company being ever-growing. This graphic can stand on its own or accompanied by the word mark.
Logo & Stationary Design
