Magis Custom CarsIdentity & Website Design
Magis Custom Cars is a fictional video game company. The game is a to-be-launched car shop simulator.
This offers players an opportunity to salvage or purchase used classic cars and go through a process of modifying, rebuilding, and customizing the cars for resale. This game targets muscle car/hot rod enthusiasts of all age demographics and genders. They requested identity design, as well as banner/promotional imagery and website design.
Identity & Website Design
Logotype
2023
Fictional Project
Behind the Logo
The logo design for Magis consists of two elements: the word mark and the accompanying graphic of a steering wheel. The steering wheel graphic symbolizes the luxe experience of driving a muscle car. The overall logo is classic and luxurious and conveys a sense of innovation.
Typography
To pair with their already established logo, we set a typography system for them to use on all related design work. The system consists of:
Myriad Pro: Used for all body copy and smaller titles.
Pilot: Used for all large headings.
Colour Palette
The colour palette is inspired by modern, urban landscapes, with shades of gray, steel blue, and a deep green inspired by the traditional “racing green.” With accents of black to add contrast and create a balance between classic and modernity.
Identity & Website Design
