Art House
2023
Fictional Project
Art House is a fictional movie theatre where the magic of cinema meets a uniquely curated experience.
Art House aspires to broaden the horizon of film enthusiasts, fostering a friendly, comfortable, and modern environment to captivate a diverse audience. Their mission is clear: they believe in the artistry and craft of film, and honor it by offering a unique viewing experience.
Art House came to us wanting a full identity for their brand. We created a nameplate logo, a graphic logo, a complete mark, and a pattern. This identity was created to tell the story of Art House and give the guests a distinct, memorable experience that sets them apart from other movie theatres.
Branding & Identity
Branding & Identity Design
Art House Identity
The identity design for Art House was tailored to their brand ensuring it’s clear how special/unique they are. This identity design was created working alongside their team ensuring that all feedback was utilized to strengthen the result.
Colour Palette
The idea for Art House is that it would be a unique and distinct experience for the guests. The colours chosen for this brand identity are still deep and rich but with an artsy twist. The deep olive green, muted orange, and peachy pink create an inviting environment that ensures all guests feel warm and welcome.
All Mockups have been sourced from Adobe Stock & Creative Market.
Branding & Identity Design
Full Logo Mark
Behind the Logo
The nameplate design for Art House was created with the idea of bringing a community together. The intentional joining of the first and last letters gives the nameplate the feeling of connection. The message behind Art House is bringing people together to honor the craft of film, which is the inspiration behind this design. The graphic created for the Art House brand is slightly abstract yet fits the mold of the brand message. The complete mark brings all the elements together and you really see the brand’s personality shine through.
Custom Merchandise Design
Popcorn Buckets, Pins & More!
To add to the brand identity the logo & graphics created for Art House can be used to create custom merchandise to give the customers a complete experience. Here you can see a concept for a collectible pin and a popcorn bucket.
